Let’s dive straight into a crucial topic for businesses of all shapes and sizes: the importance of including a call to action (CTA) in everything you publish.

Think about it: you pour your heart and soul into creating content that’s engaging, informative, and on-brand. But what good is it if it doesn’t drive action from your audience?

It’s like getting dressed and dolled up for a blind date, walking into a bar and just standing there – never asking for a drink.

Your CTA is you asking for something from the reader.

That’s where the power of a CTA comes in.

A CTA is a clear and concise command that tells your audience what you want them to do next. It’s a simple yet effective way to steer your visitors in the direction you want them to go.

• Email sign ups
• Downloads
• Booking a call
• Adding something to a shopping basket

Your CTA gives your audience the nudge they need to take that next step.

But here’s the thing: not all CTAs are created equal. To really make an impact, you need to craft a CTA that’s both compelling and relevant.

Here are a few tips to help you do just that:

• Keep it simple and straightforward. Your CTA should be easy to understand and do. Avoid overcomplicating it and give the reader ONE thing to do.
• Make it actionable. Use strong verbs that inspire action, like “Download now” or “Sign up today.”
• Make it relevant. Your CTA should be directly related to the content it’s attached to. For example, if you’re writing a blog post about a new product, your CTA could be “Learn more about [product name].”
• Make it visible. Your CTA should be placed prominently on the page so that it’s easily seen and acted on. Don’t make this HARD.
• Test and optimise. Don’t be afraid to try different CTAs and see what resonates with your audience. Use A/B testing to determine which CTAs drive the best results and adjust as needed.

A CTA is a crucial component of any content you publish. Essentially, you’ll be leaving CASH on the table if you don’t do this.

So, what are you waiting for? Start adding those CTAs to your content, and watch your results soar!

Tired of sending out direct mail campaigns that just aren’t getting results? Or perhaps you’re about to start a new campaign and want to ensure you get the most bang for your buck?

Well, it’s time to shake things up and give your direct mail strategy a boost! Take two minutes to tick these off your list:

First and foremost, make sure you’re targeting the right audience. This might sound like a no-brainer, but you’d be surprised at how many businesses send out direct mail to those who will never want to buy from you. Take the time to research your target audience and create a list of contacts that could…potentially…buy from you.

Next, focus on the way it looks. Your mailer should be visually appealing and grab the attention of the recipient. Use high-quality images and graphics, and make sure the design is consistent with your branding. Also, consider using a unique shape or size for your mailer to make it stand out from the rest of the mail on their doormat.

Another tip is to personalise your direct mail campaigns. This can go a long way in making your recipients feel valued and special. Include their name on the mailer, address them in the greeting or even tailor the message to their previous interactions with your business, e.g. ‘we connected on LinkedIn, so I thought I’d reach out’.

Ensure you include a clear call to action in your direct mail piece. This could be something as simple as “Visit our website for more information” or “Give us a call by XYZ date to unlock our exclusive discount.” Make it DEAD easy for your readers to take the next step.

Another great way to improve your direct mail strategy is by using a multi-channel approach. This means that you’re not just relying on direct mail to reach your audience. Instead, you’re using a combination of direct mail, email, social media, and other channels to reach your target audience.

I will be surprised if a multi-channel approach like this fails to create any sort of impact, again if you are reaching the right audience, that is.

Lastly, don’t be afraid to test and experiment with your direct mail campaigns. Try different designs, messages, and offers to see what works best. And don’t forget to track your results so you can see which campaigns are performing the best and make adjustments accordingly.

Direct mail can be a powerful marketing tool for small businesses, but it’s important to ensure you’re doing it right. By following these tips, you can give your direct mail strategy a boost and see better results.

If you’re looking for some help, whether to write your copy or to throw a glancing eye over what you’ve produced, drop me an email, and I’ll do my best to help you squeeze as much sales potential from your next mailout: [email protected]

If you haven’t seen “The Wolf of Wall Street,” drop everything and watch it right now, it’s this copywriter’s favourite film of all time (just make sure your boss or any children aren’t around first).

Not only is it an incredible film, but it’s also a masterclass in sales. Jordan Belfort, the real-life Wolf of Wall Street, may have been a criminal, but the guy knew how to sell. Here are three lessons you can learn from the film to boost your own sales game:

Be passionate about what you’re selling.
Belfort was convinced that the penny stocks he was pushing would make his clients rich (well, he wasn’t. He knew it was a scam, but bare with me), and he believed it so strongly that he could convince others to believe it too. When you’re passionate about what you’re selling, it’s contagious, and people are more likely to buy in. If you’re not excited about what you’re selling, why should anyone else be?

Use storytelling to make your product relatable.
Belfort was a master at using storytelling to make his clients feel like they were missing out on a once-in-a-lifetime opportunity. He’d tell them stories of people who had made millions with his penny stocks, and he’d paint a picture of what their lives could be like if they invested – the dream we all hear about.

Be confident and persistent.
Belfort was always confident, even when things weren’t going well. He knew that if he could just get in front of enough people, he’d be able to make some sales. He was also persistent and never took no for an answer. He’d call and call and call until someone said yes. Confidence and persistence are key in sales, and Belfort had both.

The lessons he teaches in the film are invaluable for anyone looking to boost their sales game – of course, remember to take it all with a pinch of salt and a tongue in your cheek. Remember, be passionate about what you’re selling, use storytelling to make it relatable, and always be confident and persistent.

Are you tired of seeing low conversion rates on your landing pages? You’re not alone. It’s a common problem for businesses of all sizes. But don’t worry; there are plenty of simple hacks you can implement to improve those numbers.

Here are five overlooked landing page hacks that every business can use to boost conversions:

1. Use social proof.
   Social proof is a powerful tool that can be used to build trust and credibility with your audience. By including customer testimonials, case studies, or reviews on your landing page, you can show potential customers that others have succeeded with your product or service.
2. Make your call-to-action (CTA) stand out.
   Your CTA is the most important element on your landing page. It’s the button or link that encourages visitors to take the next step and convert. Make sure your CTA actually stands out by using contrasting colours, making it larger than other elements on the page, or using a strong action verb.
3. Use a clear and simple headline.
   Your headline is the first thing visitors will see when they land on your page. Make sure it’s clear and simple and that it communicates the main benefit of your product or service. Avoid using jargon or technical terms that your audience might not understand.
4. Add a sense of urgency.
   Adding a sense of urgency to your landing page can encourage visitors to convert now rather than later. You can do this by adding a countdown timer, offering a limited-time discount, or highlighting that your product or service is in high demand.
5. Optimise for mobile.
   It’s important to make sure your landing page is optimised for mobile. This means using a responsive design that automatically adjusts to the size of the screen and making sure all elements of the page are easily clickable with a finger. There’s nothing that will turn your visitors more than making them work by zooming and pinching in and out.

There you have it, five landing page hacks that can help boost your conversion rates. Give them a try and see how they work for your business. And remember, testing is key. Try different variations of these hacks and see which one works best for your business.