Tired of sending out direct mail campaigns that just aren’t getting results? Or perhaps you’re about to start a new campaign and want to ensure you get the most bang for your buck?
Well, it’s time to shake things up and give your direct mail strategy a boost! Take two minutes to tick these off your list:
First and foremost, make sure you’re targeting the right audience. This might sound like a no-brainer, but you’d be surprised at how many businesses send out direct mail to those who will never want to buy from you. Take the time to research your target audience and create a list of contacts that could…potentially…buy from you.
Next, focus on the way it looks. Your mailer should be visually appealing and grab the attention of the recipient. Use high-quality images and graphics, and make sure the design is consistent with your branding. Also, consider using a unique shape or size for your mailer to make it stand out from the rest of the mail on their doormat.
Another tip is to personalise your direct mail campaigns. This can go a long way in making your recipients feel valued and special. Include their name on the mailer, address them in the greeting or even tailor the message to their previous interactions with your business, e.g. ‘we connected on LinkedIn, so I thought I’d reach out’.
Ensure you include a clear call to action in your direct mail piece. This could be something as simple as “Visit our website for more information” or “Give us a call by XYZ date to unlock our exclusive discount.” Make it DEAD easy for your readers to take the next step.
Another great way to improve your direct mail strategy is by using a multi-channel approach. This means that you’re not just relying on direct mail to reach your audience. Instead, you’re using a combination of direct mail, email, social media, and other channels to reach your target audience.
I will be surprised if a multi-channel approach like this fails to create any sort of impact, again if you are reaching the right audience, that is.
Lastly, don’t be afraid to test and experiment with your direct mail campaigns. Try different designs, messages, and offers to see what works best. And don’t forget to track your results so you can see which campaigns are performing the best and make adjustments accordingly.
Direct mail can be a powerful marketing tool for small businesses, but it’s important to ensure you’re doing it right. By following these tips, you can give your direct mail strategy a boost and see better results.
If you’re looking for some help, whether to write your copy or to throw a glancing eye over what you’ve produced, drop me an email, and I’ll do my best to help you squeeze as much sales potential from your next mailout: [email protected]