How hiring a blog copywriter can get you found by hot leads looking to buy exactly what you’re selling
And how creating keyword-rich blog posts helped a Sussex startup hit Google's top spot in just 30 days
You've already heard of blogging, you know you probably should be writing regular blog posts - but perhaps you're not sure if it's really worth hiring a blog copywriter to write your posts for you?
Well firstly, let's dive into why blogging works:
- B2B marketers that use blogs get 67% more leads than those that do not.
- Marketers who prioritise blogging are 13x more likely to achieve a positive ROI on their efforts.
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Win Google's SEO raffle
Blog copywriting for SEO
Blogging and content creation are a major ranking factor when it comes to Google and your website's SEO.
Think of a Google search for your key terms as a raffle - the more tickets you have, the higher your chance of getting picked.
It's the same with your website. The more content available, the higher your chances of having your site indexed and served up by Google to your ideal customers.
Which is great, and it's why more and more businesses are diving into blogging.
Plus, regularly writing a business blog helps to reinforce (or generate) your status as an expert in your industry.
You're an expert; people trust experts, people buy from experts.
How consistent blogging propelled this website to Google's top spot
With my previous business, blogging and content creation in the form of mega-long 1,000+ word (sky-scraper) articles helped propel a very new website, with no history or background, to page 1 of Google for many of my keywords.
After a short while, and several thousand words later – thanks to the amazing knock-on effects of my SEO work, my website was propelled to page 1 of Google.
Consistency is key
The only caution I give clients when they want to start blogging is this: make sure you remain consistent.
There's nothing worse than a dusty blog graveyard, full of old, outdated posts that never see the light of day - it reeks of commitment issues and a lack of attention.
This happens so often because maintaining a blog is hard work. You need to know what to write about to create engaging, SEO friendly copy for posts, but you also need to actually write the thing.
Consistent blogging is key
So, hire a blog copywriter
If you’re too busy running your own show, but still want to reap the rewards that blogging offers, get someone else to do the leg work for you.
I can help plan, write and publish your posts on a regular basis.
With a simple monthly retainer, you’ll get the juicy keyword-rich, well researched and finished copy your blog needs.
And, as with all my copy, it’s focussed purely on ensuring we can push up conversions – so that every single person who reads your post has their hand held until they click ‘buy now’.
Get in touch to discover my blogging packages, prices and when I can get started.