Are you tired of seeing low conversion rates on your landing pages? You’re not alone. It’s a common problem for businesses of all sizes. But don’t worry; there are plenty of simple hacks you can implement to improve those numbers.
Here are five overlooked landing page hacks that every business can use to boost conversions:
- Use social proof.
Social proof is a powerful tool that can be used to build trust and credibility with your audience. By including customer testimonials, case studies, or reviews on your landing page, you can show potential customers that others have succeeded with your product or service. - Make your call-to-action (CTA) stand out.
Your CTA is the most important element on your landing page. It’s the button or link that encourages visitors to take the next step and convert. Make sure your CTA actually stands out by using contrasting colours, making it larger than other elements on the page, or using a strong action verb. - Use a clear and simple headline.
Your headline is the first thing visitors will see when they land on your page. Make sure it’s clear and simple and that it communicates the main benefit of your product or service. Avoid using jargon or technical terms that your audience might not understand. - Add a sense of urgency.
Adding a sense of urgency to your landing page can encourage visitors to convert now rather than later. You can do this by adding a countdown timer, offering a limited-time discount, or highlighting that your product or service is in high demand. - Optimise for mobile.
It’s important to make sure your landing page is optimised for mobile. This means using a responsive design that automatically adjusts to the size of the screen and making sure all elements of the page are easily clickable with a finger. There’s nothing that will turn your visitors more than making them work by zooming and pinching in and out.
There you have it, five landing page hacks that can help boost your conversion rates. Give them a try and see how they work for your business. And remember, testing is key. Try different variations of these hacks and see which one works best for your business.