Let’s dive straight into a crucial topic for businesses of all shapes and sizes: the importance of including a call to action (CTA) in everything you publish.
Think about it: you pour your heart and soul into creating content that’s engaging, informative, and on-brand. But what good is it if it doesn’t drive action from your audience?
It’s like getting dressed and dolled up for a blind date, walking into a bar and just standing there – never asking for a drink.
Your CTA is you asking for something from the reader.
That’s where the power of a CTA comes in.
A CTA is a clear and concise command that tells your audience what you want them to do next. It’s a simple yet effective way to steer your visitors in the direction you want them to go.
- Email sign ups
- Downloads
- Booking a call
- Adding something to a shopping basket
Your CTA gives your audience the nudge they need to take that next step.
But here’s the thing: not all CTAs are created equal. To really make an impact, you need to craft a CTA that’s both compelling and relevant.
Here are a few tips to help you do just that:
- Keep it simple and straightforward. Your CTA should be easy to understand and do. Avoid overcomplicating it and give the reader ONE thing to do.
- Make it actionable. Use strong verbs that inspire action, like “Download now” or “Sign up today.”
- Make it relevant. Your CTA should be directly related to the content it’s attached to. For example, if you’re writing a blog post about a new product, your CTA could be “Learn more about [product name].”
- Make it visible. Your CTA should be placed prominently on the page so that it’s easily seen and acted on. Don’t make this HARD.
- Test and optimise. Don’t be afraid to try different CTAs and see what resonates with your audience. Use A/B testing to determine which CTAs drive the best results and adjust as needed.
A CTA is a crucial component of any content you publish. Essentially, you’ll be leaving CASH on the table if you don’t do this.
So, what are you waiting for? Start adding those CTAs to your content, and watch your results soar!