It’s early Friday evening, I’m sitting on my laptop at the dining table, Go Jetters is blaring across the hall to entertain little man – and an empty WordPress post is in front of me…
…so, what do I write about?
What shall I blog about, because – I know, from personal experience, blogging regularly for a business really does work.
It produces results, and it’s free.
Blogging on a regular basis just takes time, and a kernel of an idea. It doesn’t have to be fantastic, you just need try and write something of value.
That way, you’re pleasing the actual people you want to read your stuff – your prospects who are clicking about your website looking for a reason to get drawn in, and – it ticks the old ‘Google;’ SEO box.
Google loves websites that get regularly updated, with fresh, helpful and timely content, which will often be found in…blog posts. Not only that, writing more blog posts is like adding an extra fishing line into the water, it simply increases the likelihood that you’ll get a bite….as there’s more content / hooks, available.
How blogging helped me get to page 1 of Google
With my previous cryptocurrency business, blogging and content creation in the form of mega long 1,000+ word (sky-scraper) articles helped propel a very new website, with no history or background, to page 1 of Google for many of my ‘money terms’.
Money terms being the ones that would actually make me money, the ones I wanted to be found on Google for.
These may not always be obvious, which is why keyword research and a bit of common sense, lateral thinking comes into play.
For example, I knew, no matter how many massive blog posts I wrote, or how much i spent on SEO, I would never rank for the term ‘Buy Bitcoin’.
But, I didn’t want to, or really need to rank for that.
If I did rank for the term ‘Buy Bitcoin’ all I would get would be a bunch of tyre kickers, they’d visit my website, poke about and then leave never return.
Leaving me with a huge bounce rate and nothing to show for it.
No, instead – I wanted to, and successfully ranked for terms my customers were actually looking for, such as ‘Ethereum broker in the UK’ ‘How to buy Ripple XRP’ ‘Buy crypto with pound sterling’ etc.
It’s this low hanging fruit in terms of keywords and ranking opportunities which many businesses forget about. Instead they’ll spend shed loads of money on fancy SEO experts, throwing money down the drain on monthly retainers – when instead, all they need is some proper keyword research and some quality content.
So…back to my point, what do you write about?
Well, I started this post by having no clue what to write about today…and low and behold, a relatively decent blog post emerged.
Blogging, like with anything in life requires work – even when it’s hard and you don’t know what to write about, but this hard work is always rewarded in the end.
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