It’s 22.41 as I write this.
The house is as quiet as a mouse.
Everyone’s asleep, and I’m downstairs, working on my laptop with old episodes of Only Fools and Horses on the box for company.
Although most of them were filmed before I was born, Only Fools and Horses, or OFAH as us weirdo fans call it, remains my all-time, absolute favourite show.
While it’s funny, there are a few things we as business owners and marketers could take from OFAH and the legendary Delboy.
- Write as you speak. OFAH uses real words, that real people, in the real world use. You should be doing this in your marketing copy, writing so your audience sees themselves in you and can imagine themselves using your product, by writing as you speak, in both tone and language.
- Jargon and phrases. Delboy’s famous for his crap French phrases. They’re always wrong and never have the desired impact. Again, avoid jargon and acronyms. Not everyone will get them, and your copy could end up falling as flat as Del’s French – bonnet de douche!
- While Del’s a salesman, he also gets straight the point as quickly as he can. He doesn’t beat around the bush when he’s trying to flog something. It’s the same for your marketing, don’t waste peoples time, get straight to the point, as quickly as you can, using just enough copy to get the message across.
- They’re triers, ‘this time next year, we’ll be millionaires’. When one enterprise fails, they pick themselves back up, dust themselves off and move on to the next one. For us, marketing is all about trying new things until it works. Sometimes it pays off, and sometimes it doesn’t. But it’s our job to try out new marketing methods while measuring and testing the results until we find the one that does.
Want to try something new in your marketing?
Ever worked with a copywriter?
It’s my job to help you squeeze more sales potential from your marketing.
Whether it’s on your website, sales pages, emails or offline stuff – if you’re using words to promote what you do, there’s a big chance it can be improved upon with the help of a copywriter.
Drop me an email [email protected] to see if there’s a way I could help you out.