Being busy is great, but a problem many business owners face is that they’re working for the business, being the marketer, secretary, admin and service professional. This is how individuals, despite being busy, stifle their earning and income potential. So, given this, onto today’s post…
…with excitement about my first real local business signing up for some copywriting!
New Copywriting Client
A local hair salon owner has contacted me about ideas to drum up new customers. At the moment the owner is the main stylist and – while often fully booked, she wishes to 10x her business and start running it vs. working in it.
There’s lots of things off the bat which we are going to be looking at improving; her website design in general, consistent social media usage and – the lack of digital client database.
Which means that we’re starting from scratch with a few things – not ideal, but if i can successfully turn results for her it’d be a great case study to add to my copywriting and marketing portfolio.
We will be looking to also do a longform piece of direct mail with road, by road personalisation + plus a few extra bits of secret sauce I’m hoping will convert.
I’ll post a proper update once the game plan has been confirmed with the client and, after implementing – the final results.
Liam.