Fresh haircuts, fresh bed sheets, fresh fruit. We LOVE it when things are fresh.
Well, the same goes for our good old friend Google; it loves fresh content.
Are you aware of the importance of fresh content when it comes to your website’s search engine rankings? The fresher the content, the better your SEO chances.
When it comes to your website, Google wants to see that you’re regularly updating it with new and relevant information. Showing that your website is active and that you’re providing valuable information to your audience. And the more valuable information you provide, the more likely it is that people will want to visit your website.
“But I don’t have the time or resources to constantly update my website with new content!”
…and that’s totally fine! (This blog will go MONTHS without updates while I’m busy on client projects).
You don’t need to constantly update your website with new blog posts or articles, but you should aim to add new content on a regular basis. This could be in the form of a new product or service page, updated FAQs, or even a simple news update.
Ultimately, when you publish new content, it gives Google more pages to index, increasing the chances of your website showing up in the search results. Like winning a raffle – the more ‘pages/tickets’, the more chance of winning/being found.
You’re also giving your audience a reason to return to your website. This helps to build brand loyalty and can ultimately increase your customer base.
Long-form content
Another great way to increase your website’s visibility is by creating long-form content. This type of content is usually over 1,000 words, and it goes into great detail on a particular topic. Long-form content is great for SEO because it allows you to target multiple keywords and phrases, and it also gives you a chance to establish yourself as an authority in your niche.
Summing it all up
Fresh content keeps your website active, relevant, and visible on the search engine results pages. It doesn’t have to be a time-consuming task, but it’s essential for your website’s success. So, ensure you’re regularly updating your website with new and relevant information, and you’ll be well on your way to being found by more customers looking for exactly what you do.
Can a copywriter help?
If you want to boost your SEO but don’t have the time to write your own content, work with an SEO copywriter like me. I can help you create high-quality, keyword-rich content. We can help you with blog posts, articles, product descriptions, and more. Don’t let a lack of time hold you back from reaping the benefits of SEO.
Drop me an email [email protected]