Straight back to the good stuff, another quote from an ace copywriter and how we can apply it to all of our businesses…
This time, John Carlton.
John Carlton may well be one of the best copywriters you’ve never heard of, but you’ve almost definitely seen something of his if you’ve spent anytime online.
He even refers to himself as “the most ripped-off writer on the Web” for this very reason.
Personally, in my quest to become the silver bullet businesses here in Sussex need to conquer their own marketing woes, I have bought every single book, course and private membership of his.
Why? Because it’s how we all learn, even the pros have coaches and, although from a distance, John is definitely one of mine.
Think Andy Murray, whether it was his Mum or Ivan Lendl (or whomever it may be now), he’s a tennis superstar – but still has a coach.
Anyway, back to John – he has worked with huge copywriting superstars such as Jay Abraham and Gary Halbert, so he’s definitely someone worth listening to.
Value nugget’s coming, I promise…
“Understanding how to find, persuade and win over customers is the magic sauce of all great marketing.” – John Calrton
This quote was taken from his book The Entrepreneur’s Guide To Getting Your Shit Together which I recently read.
It sums up everything I am hoping to provide for my clients, and is exactly what you need to be striving for with your own business.
Way too many marketing ‘experts’ (sigh) focus religiously on perhaps one platform, or technique, or system – which, in their own ways may well be amazing, but…BUT, you need the whole package to really be successful and take your sales to the next level.
Marketing is such a general BS term really, John’s quote instead explains the process way better…
You need to be able to find prospects, e.g. where they hang out online.
You need to get your messages read, and then convert these prospects enough so they actually GIVE YOU MONEY.
Do all three of these things, and – in John’s words – you’ve uncovered the ‘magic sauce of all marketing’.
_____
Need some help with your own marketing?
I’m a copywriter with a marketing and business background.
When I say a business background – I mean, I have done almost every job in the marketing and sales business. From making scary cold calls, to selling advertising space, to marketing management and everything in between.
In addition to working for clients, I’ve also done it myself. Growing a cryptocurrency business to over a million in turnover in just six months (from July 2017 to January 2018).
So, when you’re working with me, you’re working with someone who’s not just a copy junky – you’re unleashing years of real life business experience, which has actually made me money, not just a collection of blog posts or attendance figures at networking meetings…
Fancy becoming a client? Drop me a message and we can chat.