I just wrote about blog post about my brand spanking new email newsletter which you can find over here…
It’s covering techniques you can use to market the crap out of almost any business.
…it’s hugely value driven, which is what’s core (at least in my head) to my copywriting. Providing actual value to readers on behalf of my clients.
Well, I kinda need to ensure I’m doing the same here on my blog don’t I?
So, in that spirit…let’s serve up a huge dollop of value for you.
My Favourite Gary Halbert Quote
‘I Didn’t Worry About Offending The “Dogs” Instead, I Concentrated On Selling The “Foxes”’
Gary Halbert, to many – is considered to be the father of direct response copywriting. His ‘Letters’ were the first things I read when I thought about going into copywriting, and his Baron Letters (which he wrote to his son Bond from prison!) can always be found (somewhere) on my desk.
He made a shed load of cash from his direct response copywriting, even while in prison, thanks to his to the point copy – which always did the job and got you as the reader ‘right where it hurts.
The quote above sums this up beautifully.
It’s something I’ve come across numerous times with marketing clients, owners way too scared to implement something I’m suggesting because either…their competition aren’t doing it, or worse – it might put ‘someone’ off them.
Which is rubbish, the whole point about good copywriting is precisely that – you’re not looking to sell to all the ‘somebodies’ – you’re trying to flog your stuff to one reader, your ideal customer.
If your product works, your copy – no matter how brash or out of the norm, will resonate with them if done properly.
You need to stop caring what everyone else thinks and solely focus on your one customer.
As Gary said in his own words…
“Stop worrying so much about offending people and start worrying more about selling to them”.
So…start bloomin’ well start selling more.
Need someone to help write copy that focuses on your sole reader? Make contact to see if I can help.