Boom! Wednesday afternoon, hump-day and all that and straight back into another useful business quote on sales, marketing and advertising.
This week I’ve been focussing on creating content for this website.
Who else is really good at producing lustfully long lists of ‘stuff’ and to-do’s?
Well, I’ve got a big old Excel document with about 150+ rows of content ideas to throw up on my Copywriting Blog and various social media channels over the next couple of months.
It’s exciting, and a hell of alot of work – but it should definitely pay off in the long run.
Which, ta-da! Brings me nicely to my next quote.
“The man who stops advertising to save money is the man who stops the clock to save time.”
The source on this one is unknown, but it’s been around for a while and it’s painfully true.
Businesses that pause their marketing, sales and advertising output because they’re running out of money, or just stop to save money are destined to soon be out of business.
Of course there are exceptional circumstances on this, but, the key to any businesses success is continually driving forward, pushing on with more sales, more brand awareness and ultimately – more marketing.
Heck, Coca-Cola, spent almost $4 BILLION on their advertising last year. And everyone knows what coke is, what it tastes like and where to buy it.
They know the need to keep pushing to maintain market share and dominance.
So, conversely, if you stop spending on your own advertising, your business could dry up.
I’m now personally prospecting (crap word right?!) for my own copywriting business, I’m coming up against some business owners who don’t want to invest in their marketing at the moment.
They’re having their ‘stop the clock’ moment.
Which, on the face of it is fine, it’s their business after all, but – it could also be their funeral if they don’t (at some point) start investing and taking their marketing seriously.
There’s always someone else, your competition who are hungrier and more up for the fight, ready to steal your customers away.
They’re ready to pounce on your inaction.
This is what I’ve helped some of my own clients do in the past. And it’s why internet marketing is the great ‘leveler’ of our time. Leveling the playing field between bigger and smaller businesses.
Those smaller businesses can’t outspend, but they can outmanoeuvre their big competition, and since they’re smaller and will often have their ear to the ground more, they can put their limited ad spend where it really matters.
The moral of this one?
Keep spending money on advertising. But, to save money, spend it wisely.
Ensure you measure and test everything you do.
And once you know which marketing channels and methods work best for you, throw as much as you can afford at them until they stop producing sales. And then move onto the next technique.
Need help with your businesses advertising and marketing?
Marketing Consultant in Sussex
I’ve helped other businesses set a marketing strategy, implement it, and reap the rewards.
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