“On a bed made of money…”

Coming across quotes from the incredible MadMen series is inevitable on a copywriter’s blog.

Well, perhaps not the above quote, but, we could all learn something from Don Draper’s core message here.

https://www.youtube.com/watch?v=nBl0L5R0I_w

“People want to be told what to do so badly that they’ll listen to anyone. ” – Don Draper

It’s true.

It’s what your prospective customers want.

They want and need to be told what to do.

To read this post, to give you a call, to take any form of action.

And while they may listen to anyone, you can make their job even easier by branding yourself as a perceived expert in your field.

This way they’ll feel confident in their decision. They won’t look stupid, because after all, you’re an expert – right?

We trust and do what our GP or accountant tells us to do because they are the experts.

It’s your job to do the same, prove you’re an expert, and in turn, you’ll gain the respect and trust of your prospects.

Do this, and they’ll be putty in your hands, willing to do what you’re advising because…you’re the expert.

Want some ideas on how you could come across as an expert in your industry?

Drop me an email: [email protected]