“No thanks is the answer. Nobody really uses email anymore. Marketing with it won’t work in 2019.”
The above note dropped into my inbox this morning.
It’s an EMAIL response to an outreach EMAIL I sent to some stone cold prospects last week.
Oh, sweet baby Jesus, the levels of irony…
It’s something I do hear quite a bit.
The favourite quip from know-alls being…
“You do know, EMAIL IS DEAD!?”
I get why they say this. Apparently, we spend about TWO HOURS per day using social media.
With Facebook, Twitter, LinkedIn, Instagram, Snapchat and everything in-between to entertain us, who wants to check their boring old email aye?
It’s true, we spend less time in our inbox than we do on social media.
But, it doesn’t mean email is any less critical.
After all, try signing up to most of the social networks, or using online banking, or paying utilities, or shopping online WITHOUT using your email address.
You can’t. We all use email in some form or another daily.
As we’ve just shown, every business, large or small, whether you like it or not, is an EMAIL business.
So, given how much we all still use email, you’re missing out on a massive chunk of potential customers if you don’t use email marketing as a central cog of your marketing efforts.
Someone’s email inbox is one of the few sacred, intimate areas where you can still get your messages delivered.
They hate spam, but they will open, read and respond to messages if it’s relevant to them, their pain, or their need.
Think about it; you don’t even see every social media post or advert as you’re endlessly scrolling on Facebook.
But, you at least *notice* an email that’s popped into your inbox, even if it’s just to delete it.
It’s your job to make that subject line and email snippet enticing enough to save it from the Trash bin.
Need a hand with your email copywriting?
You need a Freelance Email Copywriter
And you’re looking straight at one…almost.
Whether they’re stone cold emails, part of a longer-term email marketing campaign or you need help to start a newsletter; I could be your man.
For a freelance email copywriter who focusses on driving sales and not just creating more content, give me a bell.
01424 307 037 or email [email protected]
Speak soon,
Liam