Well, I’ve just gone and voted. We have local elections here in Hastings, East Sussex today, which will decide which Party runs the local council.

Well, it ought to, in reality though – it’s been a Labour controlled council since 2010 and won’t change hands this time around.

OK big head, how do you know?

Since 2014, I’ve been a local Conservative Councillor on Hastings Borough Council.

However, due to family, business and other commitments I’m not standing for election.

And, TBH, I’m pleased.

Politics – especially local level, as everyone thinks, is crap.

Which is why turnout is so low.

If voters genuinely thought it would make a difference, or things would be dramatically changing for them – they’d go and vote.

This happened during the Brexit referendum in 2016.

Huge turnouts across the country as each voter knew it would make a difference.

A decisive difference, and now, for better or for worse…we’re leaving the EU.

The key here is, voters felt motivated to act.

They were motivated to do something, to change – or preserve, the way they live their lives.

They could see how not doing so would impact them.

Voters had a reason to take action.

The same must be said for good copywriting.

Good copywriting musn’t be at a local politics level. Where it doesn’t really matter in the grand scheme of things if you vote…or buy a product.

Your bins should still get taken away, and your potholes still won’t get filled.

…And that widget business may or may not stick around, but what difference does it make to you?

Copywriting can’t be at a ‘local politics’ level.

You shouldn’t be able to pick up a leaflet, skim through a magazine and think ‘meh’.

You shouldn’t be able to see tonnes of adverts and not have something, anything – catch your eye and make you think.

You need quality advertising and direct mail pieces to make you want to act.

To change or to make something better – for you!

Good, conversion focussed copywriting does that. Focussing on the reader and how the product impacts them. The benefits.

So, stop making your businesses advertising efforts at a local Councillor level.

It needs to be your next Governor Arnie…

Or…I’ll be back!

I really could be. Need a new copywriter? Let me know.

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By White House Photographer Michael Arthur Worden Evans[1] (1944–2005) [Public domain], via Wikimedia Commons