How UK businesses could benefit from a freelance copywriter

Copywriters are some of the most inventive and creative marketers out there.

If you haven’t hired a freelance copywriter in the UK (yet), it might well be because you don’t know what a copywriter can offer your business.

Afterall ‘selling your stuff’ does sound a bit wishy-washy, which is why I’ve put together this ‘10 reasons to hire a freelance copywriter’ guide just for you.

Good copywriters know the tricks and shortcuts to writing tantalising copy which sells you, your company and your services.  (It’s a bit like magic!).

It’s the power of creative thinking and selecting words which speak directly to your audience, captivating them, and encouraging them to continue reading an ad.

Ultimately, copywriters are marketers whose only tool of salesmanship is their well-crafted words and the copy on a page.  They use these skills to make ordinary, and often really dull things look and sound irresistible.

Really good copywriting goes beyond just putting words on a page, website or advert. The key to incredible, direct response copywriting is ability to use convincing words and tricks to persuade customers that a product or service is worth their money, and must be bought now.

It’s the skill to get customers to act.  

Good copy will not only get a prospect to act – it’ll create an unflinching loyalty from the customers it creates.  Professional copywriters make this happen – they create content that get results, and insights loyalty.

While every copywriter is different, with a variety of qualities and skills, here’s a big old list of other key reasons businesses should hire a freelance copywriter in the UK…

1. Your best salesperson

They’re the ultimate sales people.

Some copywriters won’t admit this, often because they believe the sales world is icky and uncomfortable. It’s beneath them to do certain copywriting tasks…

And afterall, actually selling a product might not get them that latest BS award…

(Sorry, rant over!)

But, it’s true – copywriters are kickass marketers and salespeople. They’re the ones who, through choice words and proven psychological sales tricks, will get your customers to read an entire ad, and then reach for their credit cards.

You need a copywriter on your team for this reason alone.

2. Copywriters are versatile

The major objective of every business is to present its goods and services to its potential customers in a convincing way.  Professional copywriters, by virtue of their background and training, know ‘something about everything’.

Well, they do…a bit.

At least, if they’ve written for any period of time, they are at least skilled at mastering the basics, through research, customer interviews, polling and more – to get a grounding of what you do, and what makes your customers tick.

Which means that a copywriter might be writing about hair products one day, while writing copy for wholesale dropshippers the next.

It’s this versatility to turn their hand to almost any industry and yet continue to make the client’s services or goods appealing to its customers.

3. Helping you compete

No matter how hard you try, it’s often costly, time and effort intensive for you to constantly compete on a 1:1 basis with your competition. Both of you reaching out for a finite number of customers in the market in the same way.

Instead, copywriters know how to position you so you’re not competing.

Any copywriter with business experience will be fresh pair of eyes for your organisation. They’ll be able to see if it’s worth trying to compete, or if it’ll reap more rewards to take the copy strategy in a different, less competitive direction.

For example, positioning the business is a luxury / budget brand, a different customer, swapping marketing channels etc – all, at times, easy money making swaps.

Let your competition fight it out, this low hanging fruit will often be juicer and ripe for the picking.

4. Building your tribe

We all know it’s easier to sell to someone who’s already bought from you. No business wants a disloyal or fickle customer who jumps from retailer to retailer.

But how can a business ditch these customers and recruit loyal, life-long customers?

Leave it in the hands of a copywriter.

Your copywriter will know how to create an emotional connection. Helping you to, from across a screen, build a loyal, trusting relationship and connection with your audience – building your tribe.

This tribe will be your very best customers who, against all storms, will stand with you. These very best customers will even go as far to defend, praise and recommend your product as they though they have a personal stake in them.

They know how to create an emotional connection between customers and products or services.  You see why I said earlier that copywriters are the most creative marketers.

5. Giving you time back 

Whether you want more time with your family, have an endless work to-do list, or just want to play more golf (or Candy Crush?!)…

When you hire the services of a copywriter, you’re ‘buying’ all the free time you need for other things.

The time you spend on thinking up new ideas for sales promotions or witty things to say on your blog or social media channels will all be saved by your new copywriter.

6. Marketing and design input

When working with a freelance copywriter, you’ll often want more than just someone to write ‘stuff’ for you.

Really good copywriters are more than just word work horses, sitting behind a keyboard churning out wordy articles.

Effective, conversion focussed communication isn’t just about the words on the page, it’s about getting the reader to read the whole piece, it’s about getting the article to stand out and importantly – acted upon.

It’s important it looks good too.

Which is why, since they’re also creative marketers who may well have produced similar campaigns before, they’ll give their thoughts on the advertising medium, design, style and channels, in addition to the actual copy.

Copywriters will recommend on the use of imagery, video and audio when appropriate to help reinforce and complement the copy they’ve written .

Remember the core objective of businesses is to leverage on any accepted communication means to coordinate and inform outsiders and customers about them.

7. Turning bad news into an opportunity

Sometimes bad news isn’t always the shit-storm many of us think it is.

A copywriter will be able to assess if it’s worth leveraging bad news, a mistake or a negative incident to your benefit.

So, instead of hiding from something negative, why not use a copywriter to turn it around and get something from it?

Your copywriter could use it as an additional excuse to reach out to your audience, gleam positive PR from it, or even make it go viral.

When a business faces a brand challenge, a copywriter will know how to create an overwhelming “Yes” from the prevailing “No”.

8. Saving you money

Good copywriters will cringe at the use of ‘money saving’ as a key benefit to sell anything.

But, a copywriter will be able to save you money in the long run. By producing a set of money-making assets, it will save you money in the future from having to recreate the wheel every time you want to run a new promotion.

Plus, your copywriter will save you from endlessly pouring money into ads that don’t give a positive ROI. – This is saving you money.

9. Your eyes and ears

While you’re busy serving your customers, who knows what’s going viral on Twitter? Or what the latest YouTube video trend is?

Your copywriter should.

They’ll be your eyes and ears, advising on how you can jump on the latest trends to beef up your own marketing, and get a slice of the viral pie.

This brings variety into your communication with your audience, making you seem more interactive, agile and appealing.

10. Saves you a job

And lastly – it just saves you the job of writing that next piece of content.

Even copywriters get it, opening up that Word document, staring blankly at the page hoping the creative juices will start flowing – and nothing.

Never get this again, hire a copywriter to get all sweaty infront of a blank page for you.

Copywriters know how to get their mojo going well before they get to the writing page. Which is ultimately what you’re paying for, these background skills which go into producing effective, sales producing copy.

And…it saves you the job!

Hiring a freelance copywriter in the UK could be the best thing your business does in 2018. From the smallest blog post, to long-form sales pages and direct mail pieces, a good copywriter could easily become your new favourite person.

Hire a Freelance Copywriter in UK

Now you’ve read the why’s behind hiring a freelance copywriter, why not speak to one?

Head over to my contact page and drop me an email about your project and let’s see how I can help sort your copy.