Your prospects.
Three quick questions you need to answer before you try to market to them:
1. Do the have the £££ to buy from you, and do they control the purse strings?
2. Have they expressed *any* interest yet (even if it’s just through social signals)?
3. Are they easily contactable?
Get these answers down before you start designing fancy graphics for your social media, before you buy anything, and before you invest too much time in anything else.