“More ‘woodwouse’ – Daddy, more ‘woodwouse’?”

That’s Archie, he’s three.

One of his favourite things to do is search for woodlice.

It’s the same almost every morning, straight after his breakfast, while still in his PJ’s he’ll throw on his wellies and trek into the garden.

He stomps around with a bamboo stick looking for his favourite ‘woodwouse’.

Looking in the lawn, under his sandpit, on his slide, in his paddling pool.

Sometimes he’s lucky, most of the time he’s not.

He hasn’t got a system, he just jumps from one location to the next.

If only he realised all he had to do was look under the plant pots, or within the woodchip and he’ll find more than he would know what to do with.

It’s the same for most small businesses.

They too, stomp around with their business card or flyer (their bamboo stick), hoping to find new customers.

Jumping from one marketing tool, trick, platform and method to the next.

If only they realised they just needed to find where their customers were hanging out, find their pant pot, and impress them.

They don’t have a system for finding leads.

Measure and test every marketing trick in the book until you stumble across one that works consistently and then squeeze every last prospect from it.

You really can do prospecting better than a three-year-old and his bamboo stick!

Cheers,

Liam