I’ve written about my little by Archie here before. He’s massively into dinosaurs. 

He’ll watch at least one Jurassic Park film a day, has dino bed covers and wallpaper in his bedroom and plays with hundreds of dinosaur toys in every shape and size. 

As you can guess, his favourite thing to talk about is – dinosaurs. 

He turned four in June, and he can name even the ugliest, most obscure beast (subtle humble boast!). 

You can keep your basic t-rex and triceratops; bring on the enormous flying quetzalcoatlus or noisy parasaurolophus. 

Dinosaurs I didn’t even know existed until he began exploring them. 

And, because he’s so passionate, I need to keep learning about new dino facts to keep up with him. To give us something to talk about, to argue about which is better, and to keep him engaged and learning. 

To speak his language, I need to look stuff up and stay one step ahead. 

Just like we should be doing with our customers.

Keeping our finger on our industry buttons to ensure we’re using the right words, terminology and tone to maintain a meaningful connection with our customers, proving we’re on the money, on their level and ‘get’ their problems and worries. 

So, go back to your website or most recent marketing push, check the language you’re using, yours or your customers – is it still relevant to today’s problems and current events?

Need a hand with your marketing copy? 

I write things to help you sell more stuff – whether it’s websites, landing pages, email copy, leaflets or direct mail.

If you need a hand, drop me a message, let me know your favourite dinosaur and what you need help with.

Liam 🙂