You click on Facebook, or even worse – LinkedIn, indulging in your daily (or more probably hourly) hit of social media dopamine.
**Endless scroll, endless scroll, endless scroll**
I bet a pound to a penny you’ve seen something that made you grimace and think…
“Who cares?!”
Now put yourself shoes of anyone who isn’t one of your customers.
What do they think about YOUR marketing?
Individuals, potential customers, just don’t care about you.
Your rich history. Your extensive boring product line. Your qualifications or awards.
No, they only care about themselves.
Their family.
Their income.
Their issues. They don’t care about you.
Remember this and you’ll start to see better results.
No more elevator pitches, BS LinkedIn updates, or emails talking about how good you are or your latest la-di-da widget.
Focus on how your product:
Solves THEIR problems.
Soothes their aching pains.
Delivers their secret desires.
Make it about THEM, not YOU.
Legendary ad exec and copywriter John Caples ran a test among some of the best performing ads at the time, and guess what the most common word was?
YOU
He said:
“Every copywriter should remember the value of hammering away at you, you, you, both in headlines and in copy.” – John Caples
Happy marketing.
Liam