Knowing where to start can be hard. You sit there with your laptop open, ready to ‘do business’ to smash your to-do list and get results, your fingers eagerly stroking the keys…
But where? Where do you start?
We have all been there. Whether you’re running an established business which is doing ‘OK’ but really could do better, or if you’re like me – looking to start something fresh, but not knowing where to start, we’ve all been there.
This is the problem I’m facing right now, so – a little about me.
My name’s Liam Atkins, I’m 27 and live in Hastings – aka 1066 Battle of Hastings county…
I’ve recently sold the business which had been my main income source over the past 6 months (and one which I did really well from).
I launched a cryptocurrency trading venture in July 2017 and shortly after hitting GBP £1 Million in turnover mark, I sold up and stepped away with a (for us at least) nice number in the bank.
Now, after a 3 month work break to focus on quality time with my 22 month old son Archie, I’m ready to get back into the world of work.
Up until this Bitcoin rollercoaster of a business venture, almost my entire business life had been in the internet marketing world – working as an online marketing consultant helping small businesses with everything from website redesigns, to email marketing – social media – the lot.
This background came in pretty handy as I launched the crypto business, enabling me to quickly establish and online presence – and achieve an almost GBP £200K turnover within just a few months – all, from scratch. With zero initial customers and a tiny GBP £1,000 budget loan from my Dad.
As as side note, this is something I believe all internet marketing ‘consultants’ – experts, guru’s – whatever they want to be called, must have been able to do. Launch, grow and profit from an online business venture using the stuff they’re getting paid to tell you to do…
If your marketing consultant hasn’t personally been able to achieve anything like this for himself – why are you trusting him / her to do it for you?
Anyway, started – and sold within 6 months all with thanks to the Internet marketing techniques and skills gained over the past 7+ years of consulting.
Working with small businesses was great prior to this, giving me my first chances in the business world aged just 19 and enabling me to build my skill base while working on their projects, but, this ‘jack of all trades’ approach will never work with any business – and it certainly didn’t pay off for me bank account wise for a very long time.
Which is why over the past months, between watching endless Peppa Pig and playing with Archie, I’ve been brushing up on my own skills and enrolling in hyper-speed in depth training, in an area that I absolutely love – copywriting, and more specifically – conversion copywriting.
Conversion Copywriting
Building upon the solid foundation that is my 7 years of internet marketing experience, helping businesses not only get their messages out there and seen by potential clients – but crafting those lead generating messages in the first place.
…and then using those same online tools to drive up conversions and generate a much better ROI for their initial business spend / efforts.
And that’s where I currently am, case studies under my belt, recent real life experience launching and selling a profitable business to hand – but yet… I’m still staring at my shiny new Macbook Pro (upgraded from the 4 year old Macbook Air), eagerly stroking the keys – not really knowing where to begin.
On the brink of launching a whole new venture – looking to actually focus on something I love, something that’s lucrative, and something which businesses both large and small can get genuine value from.
So there I go – day 1 sorted, hopefully these ongoing blog posts will help you if you’re in the same position as I am, whether it’s launching a new business, undergoing a re-launch – or just struggling to get your marketing game together.
Until tomorrow – 🙂
Liam