Next up, a quote from my absolute favourite copywriter and marketer.

Dan Kennedy.

Dan Kennedy’s ‘The Ultimate Sales Letter’ was the very first copywriting book I ever read.

The contents of which helped me put together a modestly successful one page sales letter for my previous internet marketing agency.

I was surprised by the results after I followed some of the instructions, step by step.

Which is why Dan is one of my absolute favourite copywriters.

His quote for this post does more than hit the nail on the head, it’s a Thor sized sledgehammer burying the nail deep into the table.

“all successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.”  – Dan Kennedy

It doesn’t mean that we as sales people, marketers or copywriters need to be slimy and pushy – but, we must do what we need to in order to get a sale.

Copywriters with this goal in mind know the keys to subtly craft sales copy to force an action.

They get in a readers head, speak directly to them and tip them over the edge just enough to get them to buy.

Need a sales copywriter?

With years of real life sales experience behind me, combined with my copywriting skills – I can help you craft the conversion focused sales copy you need for your next piece of marketing.

Without trying to knock other copywriters, (who can often write beautiful copy), some won’t touch the salesy stuff.

For them, copywriting is an art form, which can’t be dirtied by asking for a sale or talking about money or manipulation.

I’m not like that, I only want to work with businesses who are hungry and dedicated to smashing their sales goals.

Let me know if I can help, drop me an email: [email protected] or call: 07805276044