Whether you call them sales hooks or elevator pitches, they’re a pretty useful way to explain who you are and what you do.

Here’s a quick formula that might help you improve yours…

(With a rough draft of mine to show how easy-ish it is).

1. Identity: Hi, I’m Liam.

2. Struggle: I’ve been helping businesses with their marketing for the last ten years. But, no matter how good it got, there was always one thing that would dramatically move the needle.

3. Discovery: The copy. Picking the right words, that spoke to the right audience, in their language, while addressing their deep-rooted pain points.

4. Results: This improved copy meant better response rates, higher conversion rates and ultimately, more sales.

Put it all together and voila!

Would love to hear yours, or if you need help – gimme a shout