I never noticed how dirty the plastic bits around our front windows were – until this leaflet popped through our door.

We hadn’t considered it for even a nanosecond.

Which means, although we could all pick holes in the design, copy and execution – this little leaflet did work.

It brought an embarrassing problem, a problem we didn’t even know we had, to our front of mind. And now, we’re about to book our front windows in for a clean.

We’re not all as sophisticated as we make out. Don’t forget that honest, local marketing with stuff like direct mail can still be as, if not more effective than internet marketing.