Toddlers.
Whether it’s ice cream, cake or your work laptop, when they want something, they’re determined to get it.
They don’t pussyfoot around the issue.
They go in full pelt straight for the sale.
They’re not scared of asking for what they want.
And crucially, they know their target audience.
They know which parent to ask to get the best results.
And they don’t care who they upset in the process.
In business, be more toddler.
When you’re writing sales copy for your business, go into it like a toddler.
- Know what you want. If you want appointments, ask for them. If you want online sales, drive customers to your shopping cart. Clearly define what the goal of your copy is to be – that ‘one big idea’, and drive it home.
- Know your target audience. Stop being afraid of scaring off potential clients who will never convert into customers. Instead, focus your copy on the handful of people who will buy from you. This laser focussed knowledge of your target audience will allow you to speak directly to the customers you want, and crucially alienate the crap ones – saving you time and money trying to convert duds.
- Cut the crap. If a customer is interested, they’re interested. Give them the information they need as early on as possible. No one cares about you, your rich history in business – they only really care about how your solution fixes their problems. So, cut the crap, get to the point and prove yourself.
Be more toddler. Make more sales.
Rather get someone else to write your sales copy for you?
Drop me an email: [email protected] to have a quick chat.