This is a very quick Facebook advertising campaign set from Loomly, a social media scheduling calendar tool.

I was served the advert first on Facebook (on mobile). As someone who has done lot’s of social scheduling using almost every tool under the sun, it was a good fortune for this ad to be placed on my feed.

Using some of the details from their own website, including who this tool is aimed at, alongside how many others are using it right now. I used key terms such as ‘show me’ within the Call To Action, which helps to emphasise that it’s easy and there’s little for the prospect to do other than ‘be shown’ – which will help to drive up conversions when compared to more dull ‘Click here to sign up’ CTA’s which imply the prospect has lots to do.

…It’s about making it as easy for the prospect as possible. 

The annotated version explaining the changes of this is below:

 

Facebook Ad – For Problem Aware Prospects

But, what if this ad still got served, but to someone who wasn’t used to social scheduling and marketing? Maybe just a business person or freelancer – but who wishes to continue to use social media as a marketing tool?

In addition to redesigning and wording their original advert, I also wrote an additional advert which they, or any other SaaS app could use to attract leads from prospects higher up in their stage of awareness as in this example.

Encouraging prospects to download a free report or guide in order to capture contact details (email etc), with which you can send additional messages via email to later down the line.

– Doing this is a better form of action than going straight for ‘the sign up’ when you’re looking to attract cold leads, again – higher conversions.

The annotated version explaining the changes of this is below:

 

• This was not commissioned work, merely an example of the kind of Facebook Ad work I can do.