5 Tips for an engaging Facebook fan page

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A really quick post today covering something I have been looking at quite deeply over the past few days – user engagement. On both Twitter and Facebook.  After all, they’re both social media tools. And if you have fans or followers that aren’t engaging with you, what’s the point? And on top of that, if [...]

Twitter and Facebook really aren’t all that…

Online marketing campaign - wheel

Despite how big Facebook or Twitter may get, your company website is still essential. On more than one occasion I have come across blog posts, or “marketers” claiming that businesses should just do away with their company sites and turn their social networking profiles into the final destination of all their inbound marketing efforts. So [...]

A really, really basic guide to online marketing

Basic guide to online marketing

Beware…this is really basic… If you were to ask ten different internet marketers what internet or online marketing means, you would likely get ten different answers! Internet marketing can basically be broken down into two different facets. The first facet is those that communicate to promote a company’s message. By using the internet to brand, [...]

Basic introduction to Twitter

What is Twitter?

On Monday of this week I had a conversation with a prospect who was interested in exploring online marketing. Now, I usually pride myself on my lack of “geek speak”, particularly when I speak to prospective clients, it’s basically part of my sales pitch. But to be honest, I ballsed up this time. I started [...]

6 Reasons Why Small Businesses Need Social Media

Social media, or the “social media revolution” alongside other online marketing methods have changed the business world, especially for small business, for ever. Traditional marketing methods, mailshots, newspaper ads etc are expensive, slow and quite hard to measure and test. Social media on the overhand, is free, quick extremely easy to measure and test. Why [...]

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