To many Internet marketers, the above question can be a massive headache. It’s like asking someone how do you do “walking” or “reading”. The knee jerk answer is, well, “you just do it (online marketing)”. But that really isn’t a very helpful answer, I would say online marketing and the answer to that question “how [...]
There are lots of different opinions and descriptions of what a blog is, so it would seem sensible to start with a brief overview. A good place to start for some background on the terminology of blogs and the blogosphere is Wikipedia (http://en.wikipedia.org). There, blogs are described as: The term blog is a shortened form of weblog [...]
Should businesses even bother with online marketing? Why not just drive money into existing marketing routes and save the hassle of moving over? So, is online marketing really all just a waste of time? Well, if you’re like most businesses, and even more so if you’re a sole trader, you or your employees or colleagues are [...]
A really quick post today covering something I have been looking at quite deeply over the past few days – user engagement. On both Twitter and Facebook. After all, they’re both social media tools. And if you have fans or followers that aren’t engaging with you, what’s the point? And on top of that, if [...]
Despite how big Facebook or Twitter may get, your company website is still essential. On more than one occasion I have come across blog posts, or “marketers” claiming that businesses should just do away with their company sites and turn their social networking profiles into the final destination of all their inbound marketing efforts. So [...]
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