B2C companies that blog get 88% more leads/month than those that don’t. B2B companies that blog get 67% more leads/month than those that don’t. Above are some pretty powerful blog related facts. In my opinion as a consultant, a blog (with a regular blogger attached to it) is one of the strongest marketing assets your website has [...]
…sorry about the long title but it’s essential really. These days, like it or not, when it comes to getting traffic for your website Google is where it’s at. As recently as last month, Google accounted for 93% of all search queries in the United States and 89% of all search queries in Europe. Here’s [...]
This is just a quick post, but before anyone says it – no, SERP’s are not some kind of Slush Puppie ice drink (well, that’s what the word reminds me of anyway – ‘slurps’?). SERP stands for: Search Engine Results Page Search engine results pages or SERPs are the listing of web pages returned by [...]
And why does my business need them? Keywords, keywords, keywords. Okay, let’s imagine you’re looking for a local florist, you open up a browser, head to Google and type “florists in Hastings”. Google then goes off to find some results and presents them in front of you. Google would have probably looked in the following [...]
Search Engine Optimisation or SEO for short is the following, according to Wikipedia: The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a [...]
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