There are lots of different opinions and descriptions of what a blog is, so it would seem sensible to start with a brief overview. A good place to start for some background on the terminology of blogs and the blogosphere is Wikipedia (http://en.wikipedia.org). There, blogs are described as: The term blog is a shortened form of weblog [...]
Continuing from my last post about why businesses should have a blog, here are my top 6 benefits associated with having a blog: Search Engine Marketing & Visibility – Higher rankings and therefore greater visibility on Google because of the updated content, great (automatic) structure and the focused content which will attract Search Engines and [...]
Firstly, let’s make it clear that a Business Blog is not a place where you keep and report a diary of your company’s activities – a personal blog may sometimes be used as a diary, but a business blog most certainly is not! You should think of a Business Blog much more as part of your online [...]
B2C companies that blog get 88% more leads/month than those that don’t. B2B companies that blog get 67% more leads/month than those that don’t. Above are some pretty powerful blog related facts. In my opinion as a consultant, a blog (with a regular blogger attached to it) is one of the strongest marketing assets your website has [...]
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