Blogging, we’re back to our old friend.

Today (Wednesday) we visited a soon to be new client over in Bexhill (East Sussex) and spoke about the online marketing proposal that we put to them, it covered some of the basics, social media marketing, an online marketing plan and some tuition. One of the aspects in the plan was of course blogging.

The client of course asked the age old question “well what do we blog about, and how do we keep ontop of blogging”. We explained how we go about doing it and how we will integrate our techniques into their larger online marketing plan, but then we thought we’d write a quick blog post about it too, so here goes.

Blogging: How To Stay Organised and Ahead

Blogging, writing news, or ‘content creation’ as cool new age marketeers call it, is about organisation. Why? Well, you need to be organised,  whether you’re running a news room or a tiny blog otherwise you will not stay on top and you will stop blogging.

For business bloggers to really get the most out of your blogging efforts you and your team must create a blogging calendar, whether that’s based online like ours in Google Calendar or an offline version.  A blogging calendar is  great tool and ensures that blog posts are not only created in the first place, but that they’re created regularly – on time and are fresh

Use it as an overview to make certain that your blog sites are created promptly and are fresh, pertinent and on message. They’re also great as they can tie in with your businesses activities throughout the year, for example, new product launches, events or exhibitions ensuring that you have content about those events but also keeps you writing despite being busy at said events.

The Easy Blogging Process In 4 Steps

The blogging process can either be a sophisticated or very straightforward process. Some companies make a very big deal about their blogging schedule, others may ‘do’ blogging once in a while (we of course recommend taking blogging seriously!), either way –  we suggest using the following 4 steps in your blogging process to remain organised:

1. Brainstorm a huge list of possible topics and blog post titles.

2. Get our your blogging calendar and determine the days and times when posts will be published.

3. Write the blog post way before the schedule when possible and have it ready for release.

4. Edit and release each piece when the time comes.

And that’s it really, blogging, as with many online and offline marketing tasks is pretty easy when you get into the groove, and it’s equally easy – if not easier to fall out of habit.

It’s time to start getting organised and blogging in 2013!

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